Module 1

99% of copywriters work around this one insight about human behavior–

That people chase pleasure and avoid pain.

In fact, this is what they teach newbie writers on the first day of copywriting school.

“Write about how the product brings pleasure to the buyer, or how it helps make his pain go away.”

Indeed, most Dating Gurus write their copy this way.

Glance through their sales pages and see these cookie cutter headers everywhere.

“Learn how to pick up girls effortlessly with XXX!”

“Say goodbye to rejection: YYY lets you connect with and impress women instantly!”

“ZZZ stops breakups and ends the pain of heartbreak!”

Are we surprised that their conversion rates languish at less than 1%? Pathetic.

Let’s get real here. If you’re gunning for the big leagues, Copywriting 101 simply won’t cut it.

As a Shogun Partner, I expect you to go beyond amateur copywriting. What you’re going to learn from me in this bootcamp today is a top-tier conversion powerhouse. You won't find this knowledge in any Internet Marketing Guru course. Get ready.

Akira Anzai wrote in his letter to his Anzai Protocol clients–

“Classic psychology explains human behavior with pleasure and pain; we choose the option that’s most pleasurable or the least painful.

But psychology professor Simon McCarthy-Jones thinks not. In his book Spite, he argues that there is something that supersedes a man’s instinctive pull towards pleasure and push against pain: freedom.

In Braveheart, William Wallace (played by Mel Gibson) declares to his fellow Scotsmen with full-blooded passion, “They may take our lives but they’ll never take our freedom!” He then charged headlong towards the English, determined to reclaim the freedom they had unjustly stripped from the Scots.

Braveheart is a movie, but men like William Wallace are real. Like Wallace, we sometimes choose to defy despite the pain that may follow. McCarthy-Jones calls this the Braveheart Effect.

The Braveheart Effect stems from resentment. We despise that our choices are robbed from us. We detest being forced into taking action from limited options. And so we rebel against our oppressor, even if our rebellion brings suffering or even death.

Bottom line: humans don’t simply react to pleasure or pain. We often will override our basic instincts to resist a restraining force.

The carrot or the stick approach to motivation is obsolete. To move a man to action, threaten to remove his freedom to choose.”

What’s the takeaway here?

You can sell a product better if you tell your prospect it’s not for him.

Think about it: when was the last time you were drawn to something simply because they told you couldn’t have it? It’s human nature to rebel against constraints and seek choices that affirms our freedom.

What motivates buyers to buy? Above pleasure and pain, it's their desire to rebel.

The more we tell our prospects not to buy Shogun Method, the more they rebel… and the more they buy.

Insane, I know. But, guess what? There's a catch.

Once upon a time, some silly Dating Guru stole this idea and tried to use it to pimp his shitty program.

His sales copy screamed:

“My Seduction Ebook is great. But it’s not for you!”

It bombed. We all laughed.

Why did the Braveheart Effect tactic work for Shogun Method but not for Mr Dating Guru?

One word–truth.

It's the truth that Shogun Method isn't for everyone. The reality is most guys simply can’t handle Shogun Method. It demands a certain amount of gusto and courage to learn, absorb and apply.

Shogun Method isn’t for lily-livered, soy latte sipping, poodle walking pansies. And that’s fine, because sissy soyboys are not our target audience anyway.

Which is why, through our sales copy and emails, we communicate this message loud and clear–

Shogun Method isn’t for everyone.

This works for Shogun Method because it’s true. And your readers will know it’s true because it is.

Shogun Method isn’t for everyone. It’s a divisive message that splits your audience into two camps.

On one side, you’ll have softies who’ll get turned off, whimper like a pussy and go elsewhere. (Which is good. They’re not cut out to be Shoguns anyway. We don’t want them.)

On the other side, you find the rebels, the mavericks who declare:

“Shogun Method may not be for everyone, but I’m not everyone. I am me.”

These are the men we seek.

Our messaging pulls in strong-willed men while repelling the weak. That’s the Braveheart Effect in action. But it only works because we are telling the truth.

And that's why seduction ebooks fail to convert. Guys are not stupid. They can detect a phony Guru a mile away, believe me.

The Braveheart Effect is the beating heart of Shogun Method’s copy, its foundational cornerstone.

It’s the winning formula behind our stellar conversion rates of as high as 6.7%. Remember, most products in this niche struggle to breach even the 1% mark.

Your own results may, of course, vary. If I can do 6+%, you can achieve at least 5%. Heck, beat my record if you can!

To achieve that, here are your two options.

My recommendation to you is to kickstart your journey with our ready-made funnel. When you see the sales roll in, then consider writing your own emails.

Next, what is Shogun Method, who it appeals to, and what makes it different.

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