Module 5

Remember that you’re the sole owner of your email list, not us. That means we have no access to your list and we can’t email your subscribers directly. (In any case, we shouldn't!)

If you haven’t got an email service provider yet, sign up for AWeber. If you’re already on AWeber, ask for our Campaign and Landing Page sharing codes. Everything's already done for you. You’ll get your funnel up and running in minutes.

The Optimized Monetizer Funnel (OMF) consists of three stages:

These channels bring the prospective buyers to a signup page where they can get a free program by giving us their email address. Then, we send them emails about Shogun Method, prompting them to buy.

You should realistically aim for 50% signup and 6% sales conversion rates.

Other interesting data:

Conversion splits. The split between the conversions between the VSL and TSL is 50:50. This means half of buyers (~3%) convert upon signup, and the rest (~3%) during the 33+ day email sequence.

Geography splits. About 50% of our signups come from US, UK, Australia and Canada. (Compare this with the raw traffic demographic in the Buyer Profile section.)

YouTube performance. Clickthrough Rates (CTR) from videos posted on YouTube is 10-15%.

If you don’t already have a tool to measure your conversions, let us know. We may be able to share with you an enterprise tool that we have already paid for. You may use it for free.

If you have an alternative traffic source apart from Google and YouTube, contact us. We may have test results that might shorten your time to ROI.

When the prospect enters the funnel, he encounters the lead magnet. This is a valuable piece of content he can access for free.

In the OMF, this lead magnet is the Fractionation Masterclass. It’s a pre-recorded online training program which does these three things (in sequence).

To achieve ~50% signup rates, the prospect must already be interested in Fractionation when they reach the signup page. That means you must explain why Fractionation is valuable and how it helps with his relationship issues before he signs up.

Below is a step-by-step analysis of a blog post that pre-sells Fractionation:

Similarly, this is an example of a YouTube script that leads to the Fractionation Masterclass in the end:

Conversions are all about the pre-sell. Your prospects must arrive at the funnel with the right mindset and a strong interest in our program. For more examples and guidance on how to craft pre-sell content, get in touch.

Next, we’ll dig deep into the funnel, starting with the signup page.

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