ShogunPartnersNetwork

Module 6

Signup Page

Background

The current live signup pages can be seen at the following URLs:

https://fractionation.org/ (redirects to a page hosted at the derekrake.com server for A/B testing purposes)

https://fractionationhypnosis.com/

The signup conversion rate varies between 44% (Google traffic funneled through a blog article) and 58% (YouTube traffic). You should be aiming for a ~50% signup rate with this template.

Let's look under the hood.

The Breakdown

Shogun Method Signup Page Breakdown

Here’s how each component of the page drives signups:

A: Pre-header. The word FREE increases signup rates marginally, but be aware that we may also attract freebie seekers who never buy.
B: Header. Ensure keywords like Fractionation and emotional addiction are present–this maintains the continuity from the presell content. “How To” headers work well.
C: Sub-header. The Braveheart Effect. Position the Masterclass as an exclusive–it’s only for the open-minded (who aren't?), and you’ll need an invitation to join.
D: Privacy policy. For compliance purposes. Whether a privacy statement improves signups is doubtful.
E: Shogun Method insignia. Brands and familiar logos convey trustworthiness and lends legitimacy to the offer.
F: Email settings. Set the expectations of the subscriber to avoid spam complaints. He should expect one email a day.
G: Background. For aesthetic purposes only. Consider removing if it slows the page down (see the Loading Speed section below).

Performance

This page converts at rates between 44% (Google traffic funneled through a blog article) and 58% (YouTube traffic). You should be aiming for a ~50% signup rate with this template.

You should expect about +10% improvement for traffic from these countries–

Australia, Canada, South Africa, UK, US

Some countries like India may register high signup rates but the sales conversions are poor and refunds may be high.

For optimized performance, consider excluding traffic from–

Bangladesh, Pakistan, Nigeria, Papua New Guinea, Cambodia, Kenya, Mongolia, Myanmar, Uganda

Installation

If you’re using AWeber, contact us for the sharing code. All you need to do is to click a link and the copied landing page will appear as a template in your account.

Otherwise, you can replicate this form yourself or get a coder to help you. Here are the graphic files for you to use freely on your own page (right click and save as):

These images are already optimized for size and so you can use them as they are. If you need the high definition versions, let us know.

Fonts used are Segoe UI and Helvetica Neue.

Loading Speed

Fast loading times increase the likelihood for signups. Below are the results of our Pingdom benchmark–

Shogun Method signup page loading speed

Aim to match or beat us. Loading time under 500ms is completely doable with the right optimization!

Next: The 33-day email sequence.

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